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超级品牌的秘密

超级品牌的秘密 (2011) 0.0

导演:BBC  
主演:Alex  Riley  
类型:综艺
地区:英国
更新:2022-08-03 20:05

剧情介绍

综艺《超级品牌的秘密》在2011年上映,在英国发行,由导演BBC执导,Alex Riley等主演,目前总点击加载中...次。

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  Alex Riley explores the world of the technology superbrands - how they get us to buy their stuff, trust them and even idolise them. He meets the supergeeks who are inventing the future and finds out how some of the most powerful companies in the world really make their billions.
  E1 technology
  Alex takes a closer look at some of the most powerful technology brands in the world - including Apple, Microsoft, Sony, Nokia, Facebook, and Google - how have they become so central to our lives and how do they plan to stay ahead of the game? He finds out why Microsoft now have to spend billions of dollars every year on development to score a hit product and why games console companies are willing to lose billions to get their product in your living room. He discovers how technology format wars are being determined with the help of the porn industry and how Apple has literally become a new religion.
  E2 fashion
  Fashion novice Alex Riley dives into the world of clothing superbrands to find out how these billion dollar global organisations have invaded our wardrobes and our minds. When he discovers that designer handbags are so desirable that some women will pay 100 pounds a month just to rent one, he's determined to have their heads examined to find out why.
  E3 food
  Alex Riley is on the trail of the global food and drink giants. What's so special about them? How have they penetrated our brains so we recognise them like members of our own families? Alex travels the globe to find where they've come from and how they make us keep on buying them.

老和尚问小和尚:“如果你前进一步是死、后退一步则亡,你该怎么办?”小和尚毫不犹豫地说:“我往旁边去。” 遭遇两难困境时换个角度思考,也许就会明白:路的旁边还有路。
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